Huk Performance Fishing offers the perfect fit for the west coast angler’s Lifestyle and the elements. 

Huk Performance Fishing.  A brand built by fishermen, who love and support fishermen and spare no expense in delivering the best-built, best performance fishing apparel on the planet!…   

The Huk story is sooo-American. In 2014 a group avid anglers recognized a void in the market for a truly authentic, performance-based fishing apparel brand. With a vision of empowering anglers through practical technology and functional aesthetics, Huk performance fishing was born. The name is symbolic of the singular tool every angler has in common. Their mission: to unite all anglers, regardless of the species they pursue, environmental conditions they face, or locations they fish. Their tenacity, passion and products lit a fire within the fishing community. Huk quickly garnered the attention and respect of top professional anglers in both fresh and saltwater disciplines as a lifestyle brand. Huk soon evolved into an inclusive culture which anglers of all skill levels seek to identity with… Huk made fishing cool and appeals to anglers across the country by always innovation, bringing new colors, styles and technology to the outdoor community. Based in Charleston, SC, a short cast from the Atlantic Ocean, Huk enjoys a multitude of sportfishing opportunities to help hone, shape and mold its purpose-built fishing brand. 

Shop from the comfort of your couch or trollmotor… or find at them at your favorite tackle dealer.